Stitch Fix Fights Second Year Slump With New Fixes
Despite its consistent growth, Stitch Fix has reportedly seen spending from users drop off in their second year using the service. These struggles may be due to Stitch Fix's nature as a subscription service, with only a few items arriving per "Fix," leading to consumers shopping around to get apparel Stitch Fix doesn't send. In an effort to stop users from looking elsewhere for apparel, Stitch Fix launched two initiatives. Style Pass offers unlimited Fixes for an annual fee of$49 a year. Extras lets users add products like socks and underwear to their Fixes.