Five times a year the Porsche customer magazine Christophorus inspires its readers with exclusive insights, thrilling prospects and a very special aesthetic. Against a magnificent Alpine panorama on the Klausen Pass in Switzerland, a silver-coloured Porsche 356 with red leather seats gleams in the spring sunshine; a young driver laces up her boots for a final ski tour in the late-season snow, her sticks leaning in expectation against a gnarled tree. The cover picture of the first Christophorus dating from 1952, captured by the Munich-based photographer Heinz Hering tells a story – of freedom, levity and joie de vivre. And of a very special aesthetic: the aesthetic of Porsche.
It is not only every model and every vehicle detail of the sports car maker from Zuffenhausen that is testimony to the expertise of some of the world’s best designers. The customer magazine Christophorus also conveys this special aesthetic to which the Porsche company has devoted itself since the outset: elegance and dynamics, character and sportiness emerge from the high-gloss pages of the volume. It is now 63 years since the first issue of the “magazine for the friends of the house of Porsche” appeared and thus founded one of the world’s very first high-quality customer magazines. The spirited elegance of the title lettering of that time distinctly underlined the pioneering role that Porsche had assumed; the imagery, the choice of topics and the style were soon to inspire a large readership. The beginnings of Christophorus can be traced back two years earlier to a shared vision. And to a good portion of chance.