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A Bankrupt Applebee's Franchisee Claims IHOP's 'Ballyhooed Rebranding'

  • Category lifestyle
  • Definition HD
  • Resolution 1280 x 720
  • Duration 00:00:35
  • Year 2018
  • Language English

A Bankrupt Applebee's Franchisee Claims IHOP's 'Ballyhooed Rebranding'

In May, Applebee's second-largest franchisee, RMH Holdings, filed for bankruptcy. Now, he's blaming IHOP's short-lived name change to IHOb. Business Insider reports RMH says the CEO of Applebee's parent company Dine Brands demanded the franchisee pay $12 million. According to RMH's counterclaim, 16% of the franchisee's sales are burgers. IHOP's rebranding as IHOb threatened to cannibalize Applebee's sales.

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