A Bankrupt Applebee's Franchisee Claims IHOP's 'Ballyhooed Rebranding'
In May, Applebee's second-largest franchisee, RMH Holdings, filed for bankruptcy. Now, he's blaming IHOP's short-lived name change to IHOb.
Business Insider reports RMH says the CEO of Applebee's parent company Dine Brands demanded the franchisee pay $12 million.
According to RMH's counterclaim, 16% of the franchisee's sales are burgers. IHOP's rebranding as IHOb threatened to cannibalize Applebee's sales.