The future design direction of new SEAT models has been unveiled tonight as the wraps have come off the all-new SEAT Tarraco. The large SUV - named after the Mediterranean city of Tarragona, a historic cultural centre with a spirit that is young and adventurous - completes the Barcelona-based manufacturer's SUV range.
The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company's SUV product offensive and shows a glimpse of the future design language of new SEAT models. Tarraco is the new flagship model of the brand and will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high contribution margins.
SEAT Tarraco sits at the top of SEAT's SUV family, as the bigger brother to both the Ateca and Arona, and mixes state-of-the-art technology, dynamic and agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.
The new SUV blends the key attributes of every vehicle in the SEAT range - design and functionality, sportiness and comfort, accessibility and quality, technology and emotion -but in a form that suits a wider variety of lifestyles. The new SEAT Tarraco is designed for drivers who need the usefulness of a five or seven-seater and the practicality of a higher driving position, but are conscious of a vehicle's aesthetics and appreciate the Tarraco's balance between self-confidence and elegance. That balance is maintained across both available trim levels, SE and Xcellence.