Toni Andreevski and Ingo Appel about the Porsche Mission E and the Sydney display
Porsche Cars Australia is showing its all-electric Mission E concept car as part of a brand pop-up display that has just opened in Barangaroo, Sydney. The ‘Future Lab’ allows visitors to get up close and personal with Porsche’s history and future with a 1962 Porsche 356 on display alongside the Mission E concept.
Visitors have the chance to explore the brand’s heritage via an interactive multimedia display and discover the future of Porsche through augmented and virtual reality experiences.
The Future Lab, open to the general public from 8-21 October, immerses visitors in ‘Porsche e-performance’ technology as the brand prepares to launch its first all-electric sports car, the Taycan, in Australia in 2020.