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How SAP's CMO Is Trying to Build One of World's Most Valuable Brands

  • Category news
  • Definition HD
  • Resolution 1280 x 720
  • Duration 00:01:40
  • Year 2018
  • Language English

How SAP's CMO Is Trying to Build One of World's Most Valuable Brands

Alicia Tillman, CMO of the enterprise software company, spoke to Cheddar's Jon Steinberg about how SAP is adapting to become a more visible presence to its customers' end user.

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