VideoElephant logo x

Beyond Meat Faces Stiff Competition

  • Category lifestyle
  • Definition HD
  • Resolution 1280 x 720
  • Duration 00:00:33
  • Year 2019
  • Language English

Beyond Meat Faces Stiff Competition

The FDA will allow Impossible Foods to sell its burgers in American groceries. Impossible Meats uses a protein-based color additive to make its burgers look and "bleed" like real meat. It's called leghemoglobin. The FDA sys it's safe. This means Impossible is now a direct competitor to Beyond Meat. In premarket trading Beyond was down 6%, set to wipe over $700 million off its market capitalization.

Interested in this content?