Video Content Startup VideoElephant Secures $1 Million in Second Round of Funding

23rd. October, 2014

A second round of investment in video content startup VideoElephant will fast-track company personnel expansion and growth in the US

VideoElephant, a Dublin based startup which aggregates and sells online video content for websites, has secured a further $1 Million in its latest round of funding. In December 2012 the online content marketplace received an investment of the same sum from venture capital fund ACT Venture Capital and Enterprise Ireland. This latest round of investment includes a new stakeholder, the AIB seed capital fund DBIC (Dublin Business Innovation Centre).

Founded in 2011, VideoElephant sources, aggregates and sells video content to web publishers who are looking to generate advertising revenue from online content. Recently marketing research firm Demand Metric reported that four in five marketers have found success in video content marketing, but “resources and the ability to produce quality content continue to get in the way of good work”. VideoElephant solves this problem by collating premium content from multiple producers, genres and categories into a single, easily accessible digital marketplace. The company also partners with ad networks and tech companies to offer publishers the complete solution: the video, the technology and the monetization under both license fee and revenue share models.

VideoElephant launched its website in 2013 with a content library of videos from blue chip providers including: AFP, National Geographic, ABC, VideoJug and Press Association. A year on the company has added, amongst others, ITN, Maker Studios and Newsy. It now stocks well over 100,000 short-form videos and 15,000 hours of long-form content, across 15 genres from news and sport to travel and cooking. With a further 300 pieces of fresh content added to the site daily, the company is fast becoming the go-to video content solution for online business

According to Stephen O’Shaughnessy, Founder and CEO of VideoElephant,, “Our recent content and adtech partnerships wins, coupled with this latest round of investment supports our development in Dublin, and expansion into New York and Los Angeles, centres for innovation in our industry. Establishing our presence there will generate new content partnerships and extend our capability to provide end-to-end content solutions.”

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