IRIS.TV and VideoElephant partner to provide publishers with personalized syndicated content

24th March, 2016

IRIS.TV, the leading video personalization and programming platform and premium video content provider VideoElephant, have partnered to offer publishers personalized streams of premium syndicated content.

Publishers using IRIS.TV’s video programming platform have been able to maximize ROI from their existing library through personalization as monthly video views typically increase by an average of 54%.

“Our customers are dedicated to providing their users with a premium content experience. The increasing demand for premium content has exceeded many publishers’ abilities to create and supply it on their own. With this partnership, publishers will be able to automate the programming of premium syndicated content that is not only relevant to the tastes and preferences of the user, but meets their brand and editorial standards,” said Robert Bardunias, CRO & co-founder, IRIS.TV.

VideoElephant provides ready-to-monetize and brand-safe video content solutions to publishers and ad tech globally. VideoElephant has a vast library of video content containing over 500,000 videos with 1,000 videos added per day. Content providers include Reuters, National Geographic, IMG Sports, ITN, Press Association, Meredith, Euronews and Disney/Maker Studios.

“This partnership delivers the perfect packaged solution for publishers. Our huge video library combined with the personalization capabilities of IRIS.TV’s video programming platform will drive increased views for publishers and far greater opportunities for monetization. In the current environment, now more than ever publishers are realizing that providing users with quality video content is crucial to success and this partnership will empower publishers to take their video offerings to the next level.” said Brian Cullinane, SVP Business Development & Strategic Partnerships, VideoElephant.

“Viewers of IRIS-enabled video players have the highest completion rates in the market. Combining VideoElephant’s ability to source premium content from their extensive library with IRIS.TV’s ability to program it to engaged users across all devices is a significant revenue multiplier,” added Bardunias.

About IRIS.TV:

IRIS.TV is a personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The software is designed to increase consumption and simplify operations for web and mobile video distribution, matching content based on audience preferences and user interactions. The video programming platform is powered by Adaptive Stream™, a personalization engine that delivers relevant content in a television-like experience, programmed to each viewer’s interests. For more information, please visit and follow us on Twitter @IRIS_TV.

About VideoElephant:

VideoElephant provides ready-to-monetize, brand-safe and mobile-friendly video content solutions to publishers and ad tech globally. VideoElephant enables partners to access a vast library of video content containing over 500,000 videos with 1,000 videos added per day The library also contains over 15,000 hours of longform video.


Rohan Castelino

Brendan Bourke

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