Third-party content crucial to publisher success in supply-hungry video market

14th April, 2015

SpotXchange and VideoElephant partner to give publishers new video monetization options

National Geographic, Press Association and Meredith among video content providers

Video content supplier, VideoElephant, and programmatic video platform, SpotXchange, have partnered to bring publishers ready-to-monetize premium content for the supply-hungry video market.

Not even the largest publisher can create sufficient content to populate every vertical of their sites with high-earning video inventory, according to Brendan Bourke, chief marketing officer of VideoElephant.

“The fact that publishers can produce only limited amounts of video content internally, means premium video inventory is extremely scarce,” Bourke says. “National Geographic, Meredith, Press Association, ITN, Wochit and Videojug are among the producers that provide content to VideoElephant’s fast-growing library of over 130,000 videos spanning 15 categories.”

VideoElephant is making this content available to publishers through a new partnership with inventory management platform, SpotXchange, giving publishers access to ready-to-monetize premium video.

The partnership allows publishers to feature premium video content, created by over 100 providers, on their website through a custom player in a variety of player types and sizes. SpotXchange’s inventory management platform enables publishers to sell pre-roll ad inventory, view video analytics and CPMs, and evaluate which content drives the highest revenue.

Video requires a comprehensive technology stack, CEO and co-founder of SpotXchange, Mike Shehan adds. “Monetizing video on owned and operated sites can be a complicated process of setting up content housing infrastructure and video players, and ad servers and SSPs to enable programmatic sale of inventory,” Shehan says.

“SpotXchange’s partnership with VideoElephant gives publishers access to a library of video content ready to monetize via our video trafficking, optimization and monetization platform.”

VideoElephant works with publishers to match premium video content with existing content and editorial. “We are first and foremost a content company,” Bourke says. “Our team curates content from our extensive library, and provides publishers with contextually-relevant, quality video that meets both their editorial and ad inventory needs.”

“There is no ‘one size fits all’ solution for publishers, they want powerful video discoverability and human curation as well as advanced tech delivery and that’s what we provide.”

Get in touch today to learn how you could benefit from our premium video content solutions.

About VideoElephant:

VideoElephant provides ready-to-monetize, brand-safe and mobile-friendly video content solutions to ad tech providers, publishers and brands globally. VideoElephant enables partners to access a vast library of video content containing over 130,000 videos with 4,000 videos added per month. The library also contains over 15,000 hours of longform video. Partners can choose from a content only solution or a complete end-to-end video package including, video player, premium content, CDN and monetization.

About SpotXchange:

SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over four billion video ad decisions are processed through the SpotXchange platform daily, with ads delivered to 600+ million people in over 190 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit and follow SpotXchange on Twitter @SpotXchange

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